Brand Review: Patagonia

Brand Review: Patagonia

Patagonia is considered a leader in sustainable apparel. Its alwasy interesting to review a company based on their mission statement. Patagonia’s states,

build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis

Let’s see how they live up to the mission.

Review: “The Best Product”

People who love Patagonia can sometimes rise to a cult-like fervor about their products. Part of the reason is their products made with premium raw materials and consistency. Having owned and worn Patagonia, I can speak to their quality in comparison to their prices. Yes, there are better products out there, but at such moderate prices, Patagonia is tough to beat in their outdoor focused category.

More importantly, Patagonia stands behind their products with their ironclad guarantee. If you are not satisfied a product Patagonia will repair, replace, or exchange with almost no questions asked. This certainly puts the pressure to make “the best product”

Review: “Cause No Unnecessary Harm”

Patagonia has always made it a priority to reduce its environmental impact. Its certifications include,  GOTS (organic cotton) , bluesign®,  Sustainable Apparel Coalition and 1% For The Planet .Theses are just a few of the third-party certifications Patagonia partners with to reduce their impact. The brand even discourages customers from purchasing too many of its products. Their list of raw materials includes hemp, recycled wool, recycled polyester, and nylon, although these sustainable alternatives do not supply 100% of their materials.

Their supply chain is has been widely recognized as having the highest ethical standards, and they go so far as to publish a list of their suppliers, including corporate names and addresses.

Review: “Use Business To Inspire and implement solutions to the environmental crisis.”

Patagonia is the self-proclaimed Activist Company. They believe the environmental crisis has reached a critical tipping point, and it’s their job to take action. Patagonia supports many grassroots activists, donates 1% of sales to environmental groups, and encourage employees to take part in activism outside of work. With 40 years of environmental activism to show, their devotion to the cause is undoubtedly inspiring. They fall short of many implementations, but as a privately owned company, their effort is better than most.

Overal Sustainability Review: 8.8/10

Patagonia is undoubabtable one of the top responsible apparel and gear comapnies. Their founder, Yvon Chouinard, once said,

“Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.”

Mr. Chouinard led by example, and the brand still embodies these words with every product and sustainability initiative. Patagonia is a brand that takes ownership of its damage to the world and continually strives to do better.

Jon K.

Jon Kirsner, MBA, MSBA, is a supply chain professional with a decade of experience in sustainable manufacturing. His industry experience has exposed him to the truth of the sustainable fashion and consumer goods industries. He does not write as a journalist but as an industry expert and passionate advocate.

Join the Conversation

Post Comment